Presenting product concepts using customer journey videos
Presenting product concepts using customer journey videos
Stakeholders:
Objective of approach:
- Present product ideas and product concepts within 2 minutes
Video scribing software (e.g. know from tutorial videos) use a comic style design to explain a product idea or product concept from a customer's perspective. It combines a structured story-telling approach with video technology and simple language. The preparation of the videos can be performed by the product developer or the marketing department. The videos help internal and external stakeholders to fully understand the key elements of a product idea or product concept within 2 minutes.
USP:
- A video customer journey is the easiest way to really understand a product idea from a customer's perspective
Resources:
- Software licenses
Success factors:
- Competence in the field of video scribing software
- Ability to identify the key elements of a product idea and to prepare a structured story out of it
Contact information:
IPEK - Institute of product engineering, Kaiserstrasse 10, 76131 Karlsruhe Germany
Workflow:
Published
