Indiegogo allows people to solicit funds for an idea, charity, or start-up business.
The site runs on a rewards-based system, meaning donors, investors, or customers who are willing help to fund a project or product can donate and receive a gift, rather than an equity stake in the company. Indiegogo has partnered with MicroVentures to offer equity-based campaigns beginning in 2016, allowing unaccredited investors to participate with equity stakes.
Users can create a page for their funding campaign, set up an account with PayPal, make a list of "perks" for different levels of investment, then create a social media-based publicity effort. Users publicize the projects themselves - through Facebook, Twitter and similar platforms.