Customer Driven Approach to Innovation
Customer Driven Approach to Innovation
Stakeholders:
Objective of approach:
This personalized approach (and corresponding suite of services by Primary Care Innovation Consulting) treats Innovation as a process, build on the basis of real, assessed and verified customer Need(s). The Needs consist of Jobs-To-Be-Done (JTBD) that customers already trying to resolve using competing approaches/technologies. Identifying, describing and qualifying these jobs is a critical step in the innovation process.
Even though the approach is very specific and customizable, the process is almost universal and could be used by:
- University TLO
- Start-Ups
- Small & Medium Enterprises
- Large Multinationals
- Incubators & Accelerators
- Venture Capital Groups
- Individual Entrepreneurs
Seven Steps of The NavigatorTM:
- All Aboard! Kick off & Situational Summary
- Customer Discovery
- Need(s) Formulation. Jobs To Be Done. Pains & Gains
- Pivot – “New” Need(s) Based on Customers Feedback
- QuickLook Assessment. Project Feasibility Analysis
- Active Marketing. Presentation, Executive Summary. Scouting or Commercialization
- Deal Facilitation. Up to a Term Sheet
Resources:
Proprietory methodology.
- Competing Against Luck: The Story of Innovation and Customer Choice.by Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan. HarperBusiness, 2016
- Jobs To Be Done. Stephen Wunker, Jessica Wattman, David Farber. AMACOM, 2017
- Jobs to be Done: Theory to Practice, Anthony W. Ulwick. IDEA BITE PRESS; 2016
- The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company, by Steve Blank and Bob Dorf. K & S Ranch; 1 edition (March 1, 2012)
- The Wide Lens: A New Strategy for Innovation, by Ron Adner. Portfolio Hardcover (2012).
- Lean Customer Development: Building Products Your Customers Will Buy, by Cindy Alvarez. O'Reilly Media; 1 edition (June 8, 2014)
Contact information:
Primary Care Innovation Consutling
Dr. Eugene Buff, CLP, RTTP
+1 (617) 331-1982
Workflow:
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